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What’s Shakin’, 2012?

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I am far from a media pundit who has artfully created a list of predictions for 2012, but as a person with half a brain, of course I have my own expectations for this year. Here they are, in no particular order: The direct-to-fan focus for 2012 will be on ...

The (New) Italian Job: Bringing the Future to Italy

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After being based at The Orchard in London for almost 6 months and dealing with a wide spectrum of digital stores and streaming services, the prospect of being relocated to Italy is akin to coming back from the future. The Italian market is led by iTunes, who holds an 80% ...

The Orchard in the Running for a Music Week Award!

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On this eighth day of the month of March 2012, the UK’s Music Week Awards released their list of final contenders for the 23 categories included in this year’s awards. We’re proud to see The Orchard was among them! Indeed, in great company with other nominees including Spotify, Deezer, VEVO ...

15 Services That Have Changed The Way We Discover And Consume Music And Video

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If we could take a snapshot of the state of the digital music industry when The Orchard was first born in 1997, it would hardly be recognizable. With the foresight of industry veterans and young, tech savvy entrepreneurs alike, digital music innovations were a-brewin’ back then and slowly making their way to the fingertips of ...

Let’s Make A Deezer Playlist Out Of It!

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Are you a Deezer addict but some of your best playlist-making friends are using Spotify? Do you wish you could listen to the thousands of great Spotify playlists featured on ShareMyPlaylists.com on Deezer? Do you want to have the best of worlds? If you’ve answered yes to any of these questions, we ...

So Much Music… Have We All Blown Our Attention Spans?

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Firstly, I would like to “publish” a short essay that recently struck a chord with me. It was written by my brother Emmanuel Rizzi, a contributor to Cornell University’s The Diplomacist blog. Here goes: Why the Music-Artist envies the Literature-Artist What luck has the Literature-Artist to have an individual spectatorship! ...

Keep an Ear Out for Earbits

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According to the IFPI (International Federation of the Phonographic Industry) Digital Music Report 2013, the music industry’s global revenues increased by 0.3 percent in 2012. Though this may seem negligible, this was the first time that the industry’s global revenues increased since over a decade ago in 1999. A major contributor ...

Convert Promos to Monetized Streams

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Monetized streaming is becoming a more and more important source of revenue for our artists and labels. It’s often presented as a new world of doing things (which is true), but this does not mean abandoning all the old principles of a music release, rather modifying and melding the two ...

Welcome, Ines!

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Introducing Ines Sapochnik, Marketing Assistant, Latin America I’m so excited to be joining The Orchard as part of the LatAm team! I’m originally from Buenos Aires, Argentina, and although I hold a Literature degree, I’m a massive music fan. Music has always been one of my passions and, since I tried to become a musician... Read more »

The post Welcome, Ines! appeared first on The Daily Rind.

What Is a Retail Marketing Plan?

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The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan.... Read more »

The post What Is a Retail Marketing Plan? appeared first on The Daily Rind.





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